The eight-times Olympic gold-medallist sprinter has been enlisted to send the field off for the pre-race formation lap at the US Grand Prix in Austin, Texas.
Here is the full round-up of fragrances that you'll want to instantly add to your collection of perfumes!
News of all that's transpired on and off the football field
Lewis Hamilton was 'shocked' with the pace of Mercedes after notching a record-extending eighth pole position at the Australian Grand Prix ahead of team mate Valtteri Bottas as they thrashed their Formula One rivals in qualifying on Saturday.
Spain's Fernando Alonso won the British Grand Prix on Sunday for Ferrari's first victory of the season on the 60th anniversary of their first success in Formula One.
For the first time in F1 history, two four-time champions are on the same grid and vying for their fifth title.
Sergio Perez was glad simply to make it to the end of the Malaysian Grand Prix, with the Mexican, stricken by a virus, describing it as the hardest race of his career.
Sebastian Vettel's Formula One title bid could suffer a further setback after a bizarre post-race incident at the Malaysian Grand Prix on Sunday.
Lewis Hamilton of Mercedes stormed to pole position with a scorching lap in qualifying for the Malaysian Grand Prix as title rival Sebastian Vettel was left stranded in the garage and will start dead last.
The '360 Modena Ferrari', which once occupied pride of place in batting icon Sachin Tendulkar's fleet of premium cars, is now the prized possession of a Surat businessman Jayesh Desai, Chairman of Raj Hans group.
DSK Supinfocom is one of its kind international campus, offering professional courses in the fields of animation, game and industrial design.
'It was probably one of the most difficult decisions to take in my career so far. But I thought that it was time for me to take on a fresh and new challenge'
The genius of M F Husain may have passed away but his legend lives on in Dubai, a city he loved and spent a lot of time in, and more interestingly drove around in his red Ferrari.
Fans of Formula One got a taste of real-time virtual reality of the race, without the usual 30-second delay, after the 'world's first' live 360-degree technology was put to test at the Singapore Grand Prix, according to Tata Communications and Formula 1.
Fernando Alonso said he planned to see out his Formula One career at Ferrari after the Italian team announced on Thursday that they had extended the double world champion's contract to the end of 2016.
Lewis Hamilton has dismissed criticism from former Mercedes team mate Nico Rosberg as the product of someone seeking "headlines".
Sergio Perez expects to have his Formula One future decided before next month's Malaysian Grand Prix and said on Thursday that he is currently weighing up two options.
Formula One's clunky 'halo' head protection device, the most obvious novelty of the 2018 season, has divided opinion.
Brazilian Felipe Massa is likely to stay with Ferrari next year alongside Fernando Alonso, team principal Stefano Domenicali said on Thursday.
Formula One's 'halo' head protection device makes its race debut this season in a 21-round championship with France and Germany back on the calendar and some new faces joining the old favourites on the starting grid.
Mukund Rajan, who worked closely with Ratan Tata, recalls the unique experience of working with the corporate titan.
Conor McGregor said on Tuesday he was retiring from the sport, five months after losing to Khabib Nurmagomedov in a controversial title fight
Force India's feuding team mates met on Thursday to reset their relationship after French rookie Esteban Ocon accused Mexican Sergio Perez of trying to kill him at last weekend's Belgian Grand Prix.
Let's see what Spain looks like with this Khatron Ke Khiladi contestant.
Lewis Hamilton celebrated his 200th Formula One race on Sunday with a pole-to-flag Belgian Grand Prix victory for Mercedes that halved Sebastian Vettel's championship lead to seven points.
Ferrari still want MotoGP world champion Valentino Rossi to race for them next year if they manage to change Formula One rules and enter a third car.
Michael Schumacher, the seven times world champion, took his breakthrough win - the first of a record 91 career victories - at the circuit on August 30, 1992.
A summary of sports events and persons who made news on Tuesday
Ford Motor Co sued luxury automaker Ferrari on Wednesday for trademark infringement after Ferrari named its 2011 Formula 1 racing car the "F150."
Images from the Bahrain Grand Prix held at Sakhir circuit in Manama on Sunday.
'Hopefully if I am performing at my best, then there will be issues -- because they (Ferrari) will be upset about it'
Here's what your favourtie celebrities are tweeting.
Formula One rookie George Russell's earliest motorsport memory is of pedalling a toy tractor around Britain's go-kart paddocks.
Felipe Massa was fastest for Ferrari Friday as Formula One's oldest team set the pace at the sport's newest circuit in practice for the inaugural Indian Grand Prix. If the morning was a tale of Indian pride, stray dogs and Englishman Lewis Hamilton collecting a three place grid penalty for ignoring warning flags after setting the quickest lap, the afternoon ended a red letter day with a red car on top.
Ferrari unveiled their F10 for the new Formula One season on Thursday, confident the radically redesigned car would be much more competitive than last year's inconsistent version.
MotoGP world champion Valentino Rossi showed impressive pace in a Formula One car at the end of two days of testing with Ferrari in Barcelona on Thursday.
By virtue of this show, Sahara Force India collected six points from the race and consolidate its fourth position at the Constructor's standings with 101 points.
The German, taking his fourth win of the season, took the chequered flag 0.9 seconds ahead of Kimi Raikkonen with Hamilton finishing fourth after sportingly surrendering third place to team mate Valtteri Bottas on the last lap.